Media Congress - безплатно участие за студентите от Икономически университет Варна - за записване пратете email на uestudents@gmail.com с трите имена, курс, специалност и телефон за връзка!

Objective

The objective of the Mediamixx’08 Congress is to bring together a global media representation of suppliers in the industry and provide a platform enabling participants to generate and maintain significant competitive advantage by providing business opportunities, promotion, education and
networking.
Education
The Mediamixx’08 Congress is not just about high-level education and exceptional networking. There are also opportunities for delegates to exchange detailed information about key international media and new technologies events they have recently lounged. More and more delegates are signing up for the Congress, which allows them to return to their offices with literally dozens of potential business leads, or new and invaluable information about specific concepts or products which they are already in the process of trying to win for their company or destination.
Program and guest speakers

June 5

PANEL “The media as a bridge between religions and cultures”
Panel “The media, like an instrument of political and cultural influence.”
Moderator: Polly Karastoyanova, Executive Director, BCVB

Erol User, Serial entrepreneur, President, User dis, Turkey
Franz Fuchs, Vienna Insurance Group, Austria
Vesna Pejovic, Director of International Relations – RTCG, Montenegro

Krassimir Guergov, Chairman, Association of Advertising Agencies, Bulgaria
Radosvet Radev, Executive Director, Darik Radio, Bulgaria
Erol User, Serial entrepreneur, President, User dis, Turkey
Maria Stefanova, Chairperson, Council of electronic media, Bulgaria
“The digitalisation– mission impossible”
Maxim Minchev, General Director, Bulgarian Telegraph Agency, Bulgaria

PANEL Advertising or PR - “Which is the strongest weapon to brand a destination?” The future of advertising

Internet Advertising in Bulgaria

Moderator: Miglena Todorova, Event and advertising manager, Mediamixx’08

George Veltchev, Co-founder and Director, Sigma Capital, Bulgaria
Richard Jakab, Managing Director, Eastern Europe, 2 way traffic, Hungary
Advertising Funded Programming /Advertiser Leaded Programming, building brands (merchandising, retail)
Zuhtu Sezer (EGTA), EGTA Board Member, Kanal D, Romania/Turkey
Importance of ‘’ branding ‘’ of destination, advertising on television and present some good examples and bad examples.
Rene Rosenberg, WALL Sofia, Bulgaria
Rudi Kobza, DRAFTFCB, Austria

PANEL “Sports, Media, Sponsorship – SMS Who’s the boss?”
Why does money love sports?
Moderator: Kamen Alipiev, Sports Journalist, BNT
Moderator: Vitomir Saraivanov, Sports Journalist, Eurosport

Vassil Ivanov-Luciano, Chairman, Children, Youth and Sports Affairs Committee, National Assembly of the Republic of Bulgaria, Bulgaria
Peter Kleinmann, President of the Austrian Volleyball Federation
Organizer of European Championship in Austria 2011, Austria
Christoph Mahdalik, CCO, Alphaaffairs, Austria
Yavor Tzakov, Sports Journalist
June 6

PANEL CEOs – “MMM – Money, Media, Market”
Exploring the auditory
“Internet Investors”
Moderator: Polly Karastoyanova, Executive director, BCVB

Milen Veltchev, Vice-chairman, NDSV, Bulgaria
Harald Riener, Vienna Insurance Group, Austria

Panel Press –“The new clothes of the press”
Moderator: Martin Zahariev, Publisher of elite magazines, Manager of Retro radio

Andreas Rudas, Head of K&K, Westdeutsche Allgemeine Zeitung (WAZ Medien Group), Germany
Axel Schindler, Hauptgeschäftsführer, Zeitungsgruppe Bulgarien GmbH (ZGB)
Venelina Gocheva, Editor in Chief, 24 chasa newspaper, (WAZ), Bulgaria
Neda Popova, Editor in Chief, Klasa newspaper, Bulgaria
Slavka Bozukova, Editor in Chief and CEO, Standart Newspaper, Bulgaria
Dr. Klaus Schweighofer, Board of Directors at Styria Media International AG and Member of the board at Styria Media AG, Austria
Mr. Guneri Civaoglu, Chief Columnist, Milliyet Daily, Turkey
Altug Acar, Head of Hurriyet newspaper advertising group, Turkey
Xenia Kourtoglou, President and CEO, Focus Bari S.A., Greece

PANEL Magazines –“The Magazines – Life with chances, style of changes”
Moderator: George Lozanov

George Lozanov, Media Expert, Chairman, Bulgarian Media Coalition, Bulgaria
Max Mondel, Editor in Chief, lifestyle magazine Wiener, Austria
Vedat Sertoglu, EVP, DRAFTFCB, Istanbul, Turkey
Christos Christou, Executive Director, Attica Media, Bulgaria
June 7

PANEL TELECOM CEOs “The Telecom – Push the button”
Moderator: Milen Stamatov, Head of “Digital services” department, MTEL

Kerstin Trikalitis, Managing Director, WIN, Greece
Todor Todorov, Managing Director, Telebid Ltd, Bulgaria
Title of presentation: AdSmart Logic – complete advertising solution
Topic: Ad-Funding the Mobile Business
Alexander Vaglarov, CEO, Vestitel BG - Overgas Holding, Bulgaria
Ted Baracos, Director of Digital Media, Reed Midem, France
Mobile TV Content

“Internet and TV in the pocket”
Moderator: Milen Stamatov, Head of “Digital services” department, MTEL

Bessy Papadopoulou, MAD TV, Greece
Lubomir Cholakov, S&T - “Technology Innovation for Agile Media Companies”, Bulgaria
Nikolay Vassilev, Minister of state administration and administrative reform, Bulgaria

“Peoplemetry in Internet”

PANEL TV – “Digital blood”
Moderator: Toma Tomov, Journalist, Nova TV

Vesselin Bojkov, Chairman, Communications regulation committee, Bulgaria,
Patrick Jucaud, Founding Manager, DISCOP, Hungary
Explosion of digital thematic channels in Central and Eastern
Europe and coproduction opportunities
Bertrand Cazes, Head of Regulatory &Public Affairs, EGTA – Association of Television and radio sales houses, Belgium
Title: TV advertising in a digital age: revolution or evolution?
Optional Subtitle: Empowered consumers, engagement, targeting, new audiovisual platforms, legislative restrictions: how can TV advertising evolve to respond to the main challenges of digitalization?
Ivo Atanassov, Chairman, Civil Society and Media Committee, National Bulgarian Assembly, Bulgaria

PANEL Radio“1 euro per person (listener)”
The future of radio advertising
Moderator: Danail Danov, Center for media development

Radosvet Radev, Executive Director, Darik Radio, Bulgaria

Valerii Todorov, General Director, Bulgarian national radio, Bulgaria
Grisha Kambourov, Executive Director; ABBRO – Association of Bulgarian Broadcasters, Bulgaria